Does Sol de Janeiro Brazilian Bum Bum Cream Expire?

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SOL DE JANEIRO Brazilian Bum Bum Cream 240ml
  • SMOOTHS & TIGHTENS: Fast absorbing body cream for your bum bum, legs, tummy – and all over – contains Guaraná to tighten and smooth the appearance of skin.
  • HYDRATES & SOFTENS: Brazilian Beauty Blend of Cupuaçu Butter, Açaí Oil, and Coconut Oil softens while a light mica shimmer creates an all-over highlighting gorgeous glow.
  • DELICIOUS FRAGRANCE: Pistachio and Salted Caramel fragranced body lotion cream. Non sticky and non greasy.

With a delightful scent and enticing results, Sol de Janeiro’s Brazilian Bum Bum cream is a must-have in many beauty routines.

However, one question that often pops up is, “Does Sol de Janeiro Brazilian Bum Bum Cream expire?” The answer, as it turns out, isn’t as complicated as you might think.

The short answer is yes, Sol de Janeiro Brazilian Bum Bum does expire. Typically the cream will stay fresh for up to 12 months after opening. Check the PAO symbol on the packaging to see how often you should replace your cream.


Aqua (Water, Eau), Methyl Glucose Sesquistearate, Phenyl Trimethicone, Dodecane, Caprylic/​Capric Triglyceride, Cetearyl Alcohol, Parfum (Fragrance), Glycerin, Cetyl Alcohol, Glyceryl Stearate Citrate, Sodium Hyaluronate, Cocos Nucifera (Coconut) Oil, Euterpe Oleracea (Açaí) Fruit Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Bertholletia Excelsa Seed Oil, Paullinia Cupana Seed Extract, Ilex Guayusa Leaf Extract, Ilex Paraguariensis Leaf Extract, Bixa Orellana Seed Extract, Daucus Carota Sativa (Carrot) Seed Oil, Squalane, Tocopherol, Sodium Phytate, Sodium Stearoyl Glutamate, Glyceryl Caprylate, Ethylhexylglycerin, Xanthan Gum, Hydroxyethyl Acrylate/​Sodium Acryloyldimethyl Taurate Copolymer, Sorbitan Isostearate, Phenoxyethanol, Mica, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Citral, Coumarin, Eugenol, Butylphenyl Methylpropional, Limonene, Linalool.

Expiration Date: Myth or Fact?

Cosmetics, like any other product, have a certain shelf life. However, unlike food items, cosmetics don’t usually have an expiration date printed on the package.

Instead, they feature a Period After Opening (PAO) symbol, which is usually a small open jar icon followed by a number, representing the months the product is considered good after being opened.

Sol de Janeiro’s Brazilian Bum Bum Cream, like many cosmetic products, has a PAO of 12 months.

This means once you crack the seal and let air in, you should aim to use the product within 12 months for optimal effectiveness and safety.

Quality Factors to Consider

Even within this 12-month window, there are factors that can affect the cream’s quality. Heat and sunlight exposure can degrade the product faster, as can unclean handling.

Therefore, to maximize its lifespan, you should store your cream in a cool, dark place and always use clean hands or a clean spatula for application.

Recognizing Signs of Deterioration

If you’re past the 12-month mark or suspect your cream has been compromised, there are a few signs to look out for.

A change in color, consistency, or smell may indicate that the cream is no longer good to use.

Also, if using the cream causes irritation or discomfort that wasn’t present before, it’s a good sign that the cream has expired.

What If I Don’t Use It Often?

If you’re an occasional user of the Brazilian Bum Bum Cream, it might be tempting to keep it beyond the 12-month PAO. But remember, the PAO isn’t just a manufacturer’s trick to make you buy more often.

It’s about maintaining the product’s integrity, ensuring its effectiveness, and most importantly, your skin’s safety.

Final Words

Sol de Janeiro Brazilian Bum Bum does expire, in the sense that it has a shelf life after being opened, which is typically 12 months.

To keep your skin happy and healthy, it’s best to adhere to this timeline.

Enjoy the lush, hydrating benefits of your cream within its optimal window, and your skin will thank you for it.

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