Does Loving Tan Expire? Everything You Need to Know

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Loving Tan Deluxe Bronzing Mousse, Medium – Streak Free, Natural looking, Professional Strength Sunless Tanner – Up to 5 Self Tan Applications per Bottle, Cruelty Free, Naturally Derived DHA – 4 FL Oz
  • Made By Tan Lovers For Tan Lovers – The Deluxe Bronzing Mousse gives you a natural looking tan with immediate colour. The quick drying foam dries after just 60 seconds and leaves no sticky residue. Rinse the colour guide off after eight hours. Your tan will continue to develop into a deeper, darker tan over the next 24 hours.
  • Colour Guide Technology – The built-in colour guide contains an instant bronzer making the application foolproof. The colour guide technology ensures an easy, streak-free application every time. Our sunless tanner not only nourishes and hydrates your skin but is deliciously fragrant. Experience a healthy, glowing complexion with every application.
  • Professional Strength & Dermatologist Tested – Our products are proudly crafted in Australia using premium naturally derived ingredients. Our salon inspired formula contains high concentrations of active ingredients to ensure you achieve the most natural looking tan. It is long lasting, giving you sun-kissed skin without the sun’s rays.
  • How To Use – 1. Apply moisturiser liberally to any dry areas, including your hands, feet, ankles, wrists, knees and elbows. 2. Pump the mousse onto your Loving Tan Deluxe Applicator Mitt. 3. Using circular motions apply to your body blending as you go. 4. Allow 60 secs. before dressing. 5. Shower off the colour guide after 8 hours.

If you’re a fan of self-tanning, you’ve likely heard of Loving Tan, one of the most popular and highly regarded self-tanning products on the market.

One common question among users and potential customers is, “does Loving Tan expire?” In short, yes, Loving Tan, like any other beauty product, has a shelf life. If you’re unsure if your Loving Tan has expired, please see the PAO symbol on the packaging.

This article will delve into the specifics of Loving Tan’s expiration, proper storage, and how to get the most out of your product.


Water (Aqua), Isopropyl Myristate, Dihydroxyacetone, Cetearyl Alcohol, Glyceryl Stearate, Cetearyl Glucoside, Propanediol, Ceteareth-20, Aloe Barbadensis (Aloe Vera) Leaf Extract, Camellia Sinensis (Green Tea) Leaf Extract, Punica Granatum (Pomegranate) Fruit Extract, Euterpe Oleracea (Acai) Fruit Extract, Tocopheryl Acetate, Glycerin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Hydroxyethyl Acrylate/​Sodium Acryloyldimethyl Taurate Copolymer, Sodium Metabisulfite, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Coumarin, Benzyl Benzoate, Limonene, FD&C Red No.40 (Cl 16035), FD&C Blue No.1 (Cl 42090), FD&C Yellow No.5 (Cl 19140).

How Long Does Loving Tan Last?

Loving Tan products, like many other self-tanning solutions, have a typical shelf life of 12 months once opened.

This time frame is based on the product’s ingredients and formulation, which are designed to provide optimal performance within that period.

If you haven’t opened your Loving Tan bottle, the product can last up to two years in unopened, original packaging. It’s essential to take note of the expiration date and make the most of your Loving Tan product while it’s still in its prime.

Why Does Loving Tan Expire?

Loving Tan, like any cosmetic product, contains a mixture of ingredients that can degrade over time, affecting the overall quality and effectiveness of the product.

With time, the self-tanning agents in Loving Tan can become less potent, leading to a less-than-perfect tan or streakiness.

Additionally, the product’s preservatives and stabilizers can lose their efficacy, leaving your Loving Tan more susceptible to bacterial contamination.

Recognizing an Expired Loving Tan

It’s crucial to know when your Loving Tan has expired so that you can avoid using an ineffective or potentially harmful product.

Here are some telltale signs that your Loving Tan has reached its expiration date:

  • Change in color: If the product has turned a darker shade or developed an uneven color, it’s a sign that the self-tanning agents have degraded.
  • Separation or clumping: When the consistency of your Loving Tan changes, forming lumps or separating into different layers, it’s time to dispose of the product.
  • Unpleasant odor: An expired Loving Tan may develop a foul or sour smell, indicating that the preservatives are no longer working.
  • Reduced effectiveness: If you notice that your tan isn’t as deep or even as it used to be, your Loving Tan may be past its prime.

Proper Storage for a Longer-Lasting Loving Tan

To ensure your Loving Tan lasts as long as possible, you need to store it correctly. Following these simple storage tips will help you get the most out of your product:

  • Keep it cool and dry: Store your Loving Tan in a cool, dry place away from direct sunlight or heat sources, as these can cause the product’s ingredients to break down.
  • Seal the container: Always close the lid or cap tightly after each use to prevent air and bacteria from entering the container.
  • Avoid contamination: Be sure to use clean, dry hands or applicator mitts when applying your Loving Tan, as introducing moisture or bacteria into the bottle can lead to a shorter shelf life.
  • Keep track of the expiration date: Make a note of the date you opened your Loving Tan and be mindful of the 12-month guideline for optimal product use.

Maximizing Your Loving Tan Experience

Now that you understand the importance of Loving Tan’s expiration date, it’s time to get the most out of your self-tanning experience. Here are some tips to ensure a flawless, long-lasting tan:

  1. Exfoliate: Before applying your Loving Tan, gently exfoliate your skin to remove dead skin cells. This will create a smooth, even surface for the product to adhere to and help avoid streaks or patchiness.
  2. Apply sparingly on dry areas: Use a lighter touch when applying Loving Tan to areas like knees, elbows, and ankles, as these tend to be drier and can absorb more product, resulting in uneven color.
  3. Use a tanning mitt: A high-quality tanning mitt will help you achieve a streak-free application and protect your hands from staining.
  4. Allow enough drying time: Give your Loving Tan ample time to dry before getting dressed or coming into contact with any surfaces. This will help prevent the color from transferring and ensure an even tan.
  5. Moisturize: Keep your skin hydrated after tanning by applying a moisturizer daily. This will help maintain your tan and make it last longer.


Loving Tan, like any beauty product, has a shelf life that you need to be mindful of. By following the guidelines provided and taking proper care of your product, you can enjoy a flawless, natural-looking tan for as long as possible.

Keep an eye on the expiration date, store your Loving Tan correctly, and follow the application tips to make the most of your self-tanning experience.

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